SENIOR UX/UI & SERVICE DESIGNER
Led change management and service blueprinting for Adeo’s tool migration, aligning business goals with user needs to streamline digital touchpoints across the ecosystem.
About me
Dornaz Vazifehaali
I’m a Senior Design Consultant based in Milan, passionate about crafting meaningful, user-centered experiences.
I began my journey as a curious product design student, fascinated by the way ideas could take shape in both physical and digital worlds. Over the years, my path has carried me from Iran to China and now Italy, each experience sharpening my eye for culture, context, and the human side of design.
What started as a passion for creating meaningful products evolved into a focus on digital experiences—where storytelling, structure, and usability converge. Today, as a freelance digital design consultant based in Milan, I aim to bring this international perspective into every collaboration, crafting solutions that bridge creativity with purpose while continuing to grow as a designer who connects people, systems, and stories across borders.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
- Collecting user insights, running interviews, and analyzing journeys to define opportunities.
- Facilitating co-creation sessions with stakeholders to align visions and generate concepts.
- Designing information architecture, navigation models, and end-to-end service blueprints.
- Creating wireframes, high-fidelity UI, and maintaining scalable, accessible design systems.
- Logo and brand identity design
- Social media graphics and ad creatives
- Infographics and data visualization
- Custom illustrations and icons
- Responsive website design
- Landing page design and optimization
- Webflow development and customization
- Website maintenance and updates
- Brand strategy and identity development
- Visual style guide creation
- Typography and color scheme selection
- Brand storytelling and messaging
Discover My Journey in Design
My designs have always been shaped by a passion for crafting purposeful, user-centered experiences — blending storytelling, structure, and design into every project.
SENIOR UX/UI & SERVICE DESIGNER
Managed UX/UI and service design for Leroy Merlin’s enterprise tools, driving research, co-design, and prototyping to support the shift from legacy systems to Adeo’s global platforms.
UX/UI DESIGNER CONSULTANT
As a design consultant, I delivered user-centered solutions for clients such as Atlante, Autostrade per l’Italia, and Fincantieri by driving research, optimizing workflows, and enhancing design systems.
LEAD PRODUCT DESIGNER
Grew from junior to design lead within an international agency, delivering digital experiences for airline clients (United, American Airlines, Etihad, JetBlue) across in-flight entertainment, airport systems, and internal tools — overseeing end-to-end design and leading global teams.
PRODUCT DESIGNER
Designed end-to-end HMI experiences at the intersection of hardware and digital — from research to prototyping — collaborating with engineers and manufacturers to integrate usability with product functionality.
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Miro
My go-to space for co-creation, turning ideas into structured, visual stories.
Figma
My daily canvas for design and seamless collaboration with developers.
Adobe Creative Cloud
My toolkit for refining digital experiences with crafted visuals, from interface details to supporting graphics.
Jira
My workspace for structuring projects, tracking progress, and aligning seamlessly with teams.
Hotjar
My tool for uncovering user behaviors and turning insights into better digital experiences.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate with end users.
01.
Research & Strategy
In this phase, I dive deep into understanding business needs, KPIs, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
This phase involves workshops and ideation sessions with stakeholders to spark creative concepts that align with the business vision. Initial sketches and ideas are then refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough User testing sessions to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly for users, across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.