Branding
InnovateTech Identity Rollout
Developed a brand identity for "InnovateTech," including logo design, color palette, and visual style guide. Focused on conveying innovation and reliability across all branding elements.
Year :
2025
Industry :
Tech
Client :
InnovateTech
Project Duration :
2 Weeks
My role :
UX UI designer
Context :
In response to the EU’s “Renovation Wave” initiative (2020), Leroy Merlin Italy set out to create a full-service offering that would guide customers through complex energy renovation projects—from understanding incentives to executing multi-intervention works (e.g., heating, insulation, solar). The ambition was to position LMIT as a reliable partner in sustainable living.
Business Goal :
The project's primary aim is to construct a versatile 360-degree ecosystem that empowers LM to deliver a diverse spectrum of services to its clients. It begins by focusing on energy efficiency incentives and proficient partner management. The overarching goal is to elevate the customer experience and provide services tailored to meet a wide range of large-scale customer needs. Moreover, this ecosystem is not restricted solely to energy efficiency incentives but is also designed to seamlessly accommodate future incentives.
My Mission :
As UX/UI Designer, my mission was to lead the design of a Master Journey—a strategic framework aligning business goals, customer needs, and collaborator workflows. This involved creating a seamless and intuitive experience across all digital and human touchpoints, from initial energy assessments to post-renovation support.
I also designed key digital tools to support both customers and collaborators throughout the journey. This included the development of an interactive energy simulator aimed at raising awareness, driving engagement, and incentivizing participation in renovation campaigns. For collaborators, I contributed to the creation of tailored interfaces and apps to simplify inspections and documentation processes, ensuring operational efficiency.
Methodology :
To bring the Master Journey to life, I followed a collaborative and iterative design process grounded in research and co-creation. I worked closely with business stakeholders, service owners, and technical teams to define user needs, pain points, and service logic.
A key part of the methodology involved cross-country collaboration with other Leroy Merlin Business Units, including France and Portugal, to co-design a global journey adaptable to different regulatory, cultural, and operational contexts across Europe. This ensured that the UX strategy was scalable and future-proof, aligning local needs with a unified European vision.
Our approach included:
Stakeholder interviews and KPI alignment
Co-design workshops for user flow mapping
Market and competitor benchmarking
Scenario definition for both customer and collaborator journeys
Iterative testing and refinement
To move from research to implementation, I led and facilitated collaborative workshops with stakeholders from operations, fiscal, legal, IT, and service management. These sessions were essential to surface needs, pain points, constraints, and exceptions across silos.
My Impact :
Translated complex regulatory and operational needs into clear user journeys
Reduced operational inefficiencies by digitizing core workflows (e.g., technical inspections)
Advocated for user-centric decisions in every step—from incentives logic to UX copy
Helped position Leroy Merlin as a trusted player in energy renovation, contributing to award-winning innovation and successful service implementation
More Projects
Branding
InnovateTech Identity Rollout
Developed a brand identity for "InnovateTech," including logo design, color palette, and visual style guide. Focused on conveying innovation and reliability across all branding elements.
Year :
2025
Industry :
Tech
Client :
InnovateTech
Project Duration :
2 Weeks
My role :
UX UI designer
Context :
In response to the EU’s “Renovation Wave” initiative (2020), Leroy Merlin Italy set out to create a full-service offering that would guide customers through complex energy renovation projects—from understanding incentives to executing multi-intervention works (e.g., heating, insulation, solar). The ambition was to position LMIT as a reliable partner in sustainable living.
Business Goal :
The project's primary aim is to construct a versatile 360-degree ecosystem that empowers LM to deliver a diverse spectrum of services to its clients. It begins by focusing on energy efficiency incentives and proficient partner management. The overarching goal is to elevate the customer experience and provide services tailored to meet a wide range of large-scale customer needs. Moreover, this ecosystem is not restricted solely to energy efficiency incentives but is also designed to seamlessly accommodate future incentives.
My Mission :
As UX/UI Designer, my mission was to lead the design of a Master Journey—a strategic framework aligning business goals, customer needs, and collaborator workflows. This involved creating a seamless and intuitive experience across all digital and human touchpoints, from initial energy assessments to post-renovation support.
I also designed key digital tools to support both customers and collaborators throughout the journey. This included the development of an interactive energy simulator aimed at raising awareness, driving engagement, and incentivizing participation in renovation campaigns. For collaborators, I contributed to the creation of tailored interfaces and apps to simplify inspections and documentation processes, ensuring operational efficiency.
Methodology :
To bring the Master Journey to life, I followed a collaborative and iterative design process grounded in research and co-creation. I worked closely with business stakeholders, service owners, and technical teams to define user needs, pain points, and service logic.
A key part of the methodology involved cross-country collaboration with other Leroy Merlin Business Units, including France and Portugal, to co-design a global journey adaptable to different regulatory, cultural, and operational contexts across Europe. This ensured that the UX strategy was scalable and future-proof, aligning local needs with a unified European vision.
Our approach included:
Stakeholder interviews and KPI alignment
Co-design workshops for user flow mapping
Market and competitor benchmarking
Scenario definition for both customer and collaborator journeys
Iterative testing and refinement
To move from research to implementation, I led and facilitated collaborative workshops with stakeholders from operations, fiscal, legal, IT, and service management. These sessions were essential to surface needs, pain points, constraints, and exceptions across silos.
My Impact :
Translated complex regulatory and operational needs into clear user journeys
Reduced operational inefficiencies by digitizing core workflows (e.g., technical inspections)
Advocated for user-centric decisions in every step—from incentives logic to UX copy
Helped position Leroy Merlin as a trusted player in energy renovation, contributing to award-winning innovation and successful service implementation
More Projects
Branding
InnovateTech Identity Rollout
Developed a brand identity for "InnovateTech," including logo design, color palette, and visual style guide. Focused on conveying innovation and reliability across all branding elements.
Year :
2025
Industry :
Tech
Client :
InnovateTech
Project Duration :
2 Weeks
My role :
UX UI designer
Context :
In response to the EU’s “Renovation Wave” initiative (2020), Leroy Merlin Italy set out to create a full-service offering that would guide customers through complex energy renovation projects—from understanding incentives to executing multi-intervention works (e.g., heating, insulation, solar). The ambition was to position LMIT as a reliable partner in sustainable living.
Business Goal :
The project's primary aim is to construct a versatile 360-degree ecosystem that empowers LM to deliver a diverse spectrum of services to its clients. It begins by focusing on energy efficiency incentives and proficient partner management. The overarching goal is to elevate the customer experience and provide services tailored to meet a wide range of large-scale customer needs. Moreover, this ecosystem is not restricted solely to energy efficiency incentives but is also designed to seamlessly accommodate future incentives.
My Mission :
As UX/UI Designer, my mission was to lead the design of a Master Journey—a strategic framework aligning business goals, customer needs, and collaborator workflows. This involved creating a seamless and intuitive experience across all digital and human touchpoints, from initial energy assessments to post-renovation support.
I also designed key digital tools to support both customers and collaborators throughout the journey. This included the development of an interactive energy simulator aimed at raising awareness, driving engagement, and incentivizing participation in renovation campaigns. For collaborators, I contributed to the creation of tailored interfaces and apps to simplify inspections and documentation processes, ensuring operational efficiency.
Methodology :
To bring the Master Journey to life, I followed a collaborative and iterative design process grounded in research and co-creation. I worked closely with business stakeholders, service owners, and technical teams to define user needs, pain points, and service logic.
A key part of the methodology involved cross-country collaboration with other Leroy Merlin Business Units, including France and Portugal, to co-design a global journey adaptable to different regulatory, cultural, and operational contexts across Europe. This ensured that the UX strategy was scalable and future-proof, aligning local needs with a unified European vision.
Our approach included:
Stakeholder interviews and KPI alignment
Co-design workshops for user flow mapping
Market and competitor benchmarking
Scenario definition for both customer and collaborator journeys
Iterative testing and refinement
To move from research to implementation, I led and facilitated collaborative workshops with stakeholders from operations, fiscal, legal, IT, and service management. These sessions were essential to surface needs, pain points, constraints, and exceptions across silos.
My Impact :
Translated complex regulatory and operational needs into clear user journeys
Reduced operational inefficiencies by digitizing core workflows (e.g., technical inspections)
Advocated for user-centric decisions in every step—from incentives logic to UX copy
Helped position Leroy Merlin as a trusted player in energy renovation, contributing to award-winning innovation and successful service implementation